Smart interface design patterns, 2020 edition

You're a smart cookie. If you have to deliver something on a tough deadline, of course, you will. And because we don't have time, we rely on things that used to work in the past or the things that everybody else around us does. Yet too often these solutions aren't ideal for your particular context. And so before you know it, the conversion goes down, or traffic shatters, or there are more complaints in your customer support. How do we avoid that?

By testing, of course. In this brand new talk, Vitaly Friedman, the creative lead of Smashing Magazine and a consultant working with European Parliament, Haufe, Marc'o'Polo, Zalando, and a few other companies, will show some complex, smart interface design patterns that work. We'll look into hamburger icon navigation, carousels and mega-drop-downs, onboarding, sliders, maps, and web forms.

Keep in mind: you won't be able to unsee the things you'll see in this session. You'll leave with a toolbox of practical techniques that you'll be able to apply to your work right away.

Vitaly Friedman loves beautiful content and doesn't like to give in easily. Originally from Minsk, Belarus, he studied computer science and mathematics in Germany where he has discovered his passion for typography, writing and design. After working as a freelancing designer and developer for 6 years, he co-founded Smashing Magazine, one of the largest online magazines dedicated to web design and development. Vitaly is the writer, co-author and editor of both Smashing Books. He is now working as the creative lead of Smashing Magazine somewhere in Europe.

Vitaly Friedman Smashing Magazine